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Salesforce Implementation for Loan Origination Platform (Archwest Capital)

Who We Are?

What Codiot have done?

Introduction

Archwest is the financing partner for experienced residential and multifamily real estate investors and builders. Archwest offers lending solutions on a full spectrum of property needs from fix & flip programs to long-term rental holds. Archwest specializes in empowering investors who are meeting the demand for housing across the nation.

Challenges

  1. Implement a platform that supports insights into client and broker relationships with a lens towards
    automating key processes
  2. Integrate data to provide workflow efficiencies and a full view of client and prospect activity
  3. Provide a means of collaboration and communication between key deal team members
  4. Roll out a fully integrated workflow in an effort to prepare for scale with limited gaps in functionality to
    start

What Codiot have done?

Discovery & Design Scope

Executive Alignment & Metric Definition

  • Up to two hours of Executive Alignment and Vision definition to be incorporated throughout the engagement.
  • Key metrics and trends identified will be incorporated into the data model and process design.

Current State Discovery Workshops

  • Review Producer workflow and key documents/workbooks leveraged by the team today
  • Review key reporting milestones by team in order to tailor the data model and analytics to the appropriate degree of complexity

To-Be Producer & Marketing Process Design Workshops

  • Up to eight (8) hours per team to discover and design a more efficient end to end process from origination through booking
  • Align on key collaboration milestones, internally and external, to define the most effective process and identify opportunities for automation and collaboration.
  • Define key producer UI priorities and driving factors for page / system design

Term Sheet / Sizer Document Generation Design

  • Up to six (6) hours to design a solution focused on generating specific Sizers / Term Sheets from Salesforce
  • Discovery & Design surrounding MVP Sizer buildout within Phase 1

Pardot Foundational Scope

  • Pardot Foundation
  • Salesforce / Pardot Sync & initial migration
  • Users & prospect definition setup
  • SPF & DNS record setup
  • Folder & Campaign Structure configuration
  • Segmentation & List Management
  • Stitch and Archwest to collaborate on the initial List Architecture and structure based on best practices and key department needs.
  • Ability to segment / manage lists leveraging any data point related to an individual within the CRM
  • Pardot Enablement & Email Management
  • Up to ten (10) hours of Pardot co-build and design in support of initial and ongoing email sends, website tracking, and automation options.
  • Up to four (4) hours of classroom style training to support ease of knowledge transfer and solution ownership

Access & Foundational Scope

Salesforce Foundation

  • User / Permissioning Configuration
  • Setup of administrative features in Company Information to ensure accuracy in reporting
  • Setup of administrative features in Company Information to ensure accuracy in reporting
  • Default Automation Settings
  • Ensure Default Automation Settings are configured appropriately to support notification preferences and system users are appropriately defined
  • Sharing Model Considerations & Configuration
  • Party Model(s)
  • Fee Visibility
  • Team Structure and Reporting needs surrounding office activities and cross-functional team building

Sales Cloud Scope

Prospect & Client Management

  • Account / Contact ownership and Team Model definition / automation
  • Ability to kick off prospecting from an existing REO detail or newly ID’d property / relationship
  • Ability to manage early pipeline activities, initial qualification and diligence workflows

Opportunity Management

  • Ability to track, manage, and forecast based on existing and anticipated sales processes.
  • Ability to review all previous opportunities against a customer/prospect to understand overall relationship and prior engagements
  • Ability to track key parties, fees, and due-diligence-related items within a single page view
  • Ability to run initial due diligence activities and track key dates / deliverables related to the diligence process

Document Checklist Automation

Document / Underwriting Checklist

Stitch and Archwest to collaborate on building a custom solution that allows for the following functionality:
  • Ability to automatically generate UW tasks / document checklist items based on loan, borrower, and collateral details.
  • Ability to manage these tasks using configuration and standard Salesforce functionality
  • Ability to add new items to be required for specific use cases
  • Ability to add ‘adhoc’ items to lists to be required
  • Ability to add multiple documents for a single checklist item
  • Ability to report on all data and steps of the solution
  • Ability to collaborate and communicate requirements cleanly through this solution
It is expected that the matching criteria will be limited to up to five (5) pieces of data to match / specify against
It is expected that the items on a loan will be visible only if the person logging in is assigned those items to complete

Portal Scope

In order to drive the workflow forward and provide additional workflow automation, Stitch anticipates building out a portal to facilitate this experience. The objective of this piece of scope is to provide a meaningful portal that prospects, and clients can use whenever they’re engaging with the team. It is anticipated that the portal will consist of the following elements:
  • Portal Capabilities
  • User Provisioning
  • Standard Homepage & NavigationS
  • Standard UI / UX with some tweaking to ensure appropriate brand alignment
  • Document Checklist Automation & Visualization
  • Ability to upload documents directly to outstanding items
  • Ability to track overall due diligence / underwriting process through the portal
  • Ability to keep data segregated and private to individuals logging in

Closer Integration Scope

Integration Synopsis: The purpose of this integration is to support a seamless transition from Salesforce ‘top of funnel’ activities into the Closer processing and underwriting workflow. Stitch anticipates leveraging the Closer API to generate a Loan File within the Closer platform in support of automating and standardizing the data surrounding:
  • Entities
  • Contacts
  • Loan & Collateral Details
Integration Method: Direct API:API Integration Integration Direction: Uni-directional, Salesforce to Closer Integration Frequency: Real Time on Button Click
We are happy to speak with operators, engineers and students who are brainstorming on multiple ideas or founders who are raising at an idea, pre-product, pre-seed stage.

FCI Integration Scope

FCI - Loan Boarding Real Time Integration

Integration Synopsis: The purpose of this integration is to initiate the Entity, Loan, Contact, and Collateral creation within FCI; after which, a Loan Boarding individual will finalize and fully book the loan to FCI. The following data is expected:
  • Entities
  • Contacts
  • Loan Data
  • Collateral Data
Integration Method: Direct API:API Integration
Integration Direction: Uni-directional, Salesforce to FCI

FCI - Closed Loan Batch

Integration Synopsis: The purpose of this integration is to ‘close the loop’ on originated loans from Salesforce. After the loan closes and funds, this integration is anticipated to pull all necessary Servicing Loan data to Salesforce and close out the related Salesforce Opportunity. Stitch anticipates the following data being integrated from FCI in this Batch
  • Key Loan Details & Activity
  • Key Collateral / Property Details
  • Key Loan Contacts / Parties
  • Summarized Servicing details pertinent to Producers
Integration Method: Direct API:API Integration
Integration Direction: Uni-directional, Salesforce to FCI
Integration Frequency: Batch, frequency to be determined by data availability and business need

Training & Dashboard Scope

  • Account / Contact ownership and Team Model definition / automation
  • Ability to kick off prospecting from an existing REO detail or newly ID’d property / relationship
  • Ability to manage early pipeline activities, initial qualification and diligence workflows
Prospect & Client Management
  • Ability to track, manage, and forecast based on existing and anticipated sales processes.
  • Ability to review all previous opportunities against a customer/prospect to understand overall relationship and prior engagements
  • Ability to track key parties, fees, and due-diligence-related items within a single page view
  • Ability to run initial due diligence activities and track key dates / deliverables related to the diligence process
Opportunity Management
  • Ability to track individual calls, emails, events, or notes related to any item in Salesforce
  • Ability to automate key activities based on system action
Activity Management
  • Stitch to implement Salesforce Inbox to allow for auto-logged emails, scheduling functionality, and send later functionality
  • Salesforce Inbox Mobile App configuration to support auto-logging calls and emails when using the app
Email & Calendar Syncing
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Assumptions & Out of Scope (1 of 2)

All Services requests should be submitted by the Product Owner or a designated single point of contact. The client will be provided access to a shared Backlog of work in a Clickup List for issue tracking and backlog management.
The Client will provide Stitch with continuous access to necessary Salesforce Production and Sandbox Salesforce environments with administrative privileges. Additionally, Client will provide Stitch with continuous access to necessary servers with appropriate permissions to develop local integrations if necessary.
Stitch assumes enabling the Integration will suffice for the majority of the necessary data migration – initial data migrations can also be done to seed the systems with records for linking/reporting if necessary.
Assumes processes are clearly identified during the Discovery portion of this project and are able to be documented collaboratively.
Integration will not be required to go through a VPN in order to facilitate the integration requirements.
Assumes any files to be migrated or integrated are provided in a mutually agreeable format and stored/placed in a mutually agreeable location
Assumes all APIs are publicly available and well documented to support seamless knowledge transfer.

Assumptions & Out of Scope (2 of 2)

Assumes data volumes will be limited from a business perspective in order to comply with Closer and FCI API limits.
Assumes Archwest will coordinate access to Closer and FCI support channels for Stitch to partner with and provide a collaborative solution.
Data to be migrated will not require data cleansing or deduplication beyond standard data ingestion best practices.
Assumes all current integration targets have modern APIs and current licensing supports access to necessary APIs.
The following areas are understood to be out of scope for this project
  • Handoff to delivery team
  • Delivery team understand the project goals and objectives
  • Project Plan is created and informs project timeline, scope, and resourcing
  • Critical project meetings are planned for and scheduled

Project Deliverables

In order to ensure Archwest Capital is able to maintain and scale this solution, Stitch anticipates providing the following deliverables at the conclusion of this engagement:
  • Product Backlog – delivered in the form of a story map, clickup backlog, or other mutually agreeable document, the backlog comprises the full scope of work product delivered and scheduled to be delivered in subsequent phases.
  • Recorded Training or Training Decks depending on the preferred method of delivery.
  • Integration Design Document – delivered in the form of a word or google doc, the Integration Design Document (IDD) serves as an artifact to the Archwest team and highlights integration points, key decisions, design considerations and ultimately the agreed upon integration design.

Rules of Engagement

ClickUp

  • Managing the Backlog and Sprints entirely through ClickUp
  • 30 minute standup on Tuesday/Thursday
  • Feedback from User Testing will be received within ClickUp
  • Archwest team will receive invites to the Stitch ClickUp

Sprint Cadence

  • Weekly 60 minute backlog refinement session with entire Archwest team
  • 30 minute standup on Tuesday/Thursday
    • Goal of standup is to identify and remove blocke
  • Sprint review at end of the build sprint
    • Review of completed stories Demo of completed functionality
  • Archwest team will receive invites to the Stitch ClickUp
  • Testing
    • Archwest will test functionality as it is assigned in clickup

Next Steps

Schedule Project Ceremonies

  • Standup
  • Sprint Reviews
  • Refinement Sessions

Schedule Discoveries

Get Access to ClickUp

Get Stitch Access to Documentation

Get Stitch System Access

Buildout of Backlog

  • Identification of Open Questions

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Quick answers to questions you may have. Can’t find what you’re looking for? Check out our full documentation.
Implementing Salesforce for loan origination at Archwest Capital provides numerous benefits, including improved efficiency in processing loan applications, enhanced customer experience through personalized communication, streamlined workflow automation, and robust reporting and analytics capabilities. Salesforce’s flexible and scalable platform also allows for easy customization to meet specific business requirements, ensuring that Archwest Capital can adapt quickly to market changes and regulatory demands.
Salesforce enhances the customer experience in the loan origination process by providing a unified platform for managing customer interactions, from initial contact to loan closure. It offers tools for personalized communication, real-time updates on application status, and seamless integration with other systems for a smooth and transparent process. This leads to faster turnaround times, higher customer satisfaction, and improved customer retention.
Codiot’s expertise in Salesforce implementation can greatly benefit Archwest Capital by ensuring a smooth and efficient transition to the Salesforce platform. Codiot’s team of certified Salesforce experts brings deep industry knowledge and technical prowess to the project, enabling them to tailor the platform to Archwest Capital’s specific needs. Their experience in developing custom solutions, integrating with existing systems, and providing ongoing support ensures that Archwest Capital can fully leverage the capabilities of Salesforce to optimize their loan origination process and achieve their business goals.
Salesforce offers extensive customization options to cater to Archwest Capital’s specific loan origination needs. This includes creating custom objects and fields to track unique loan data, developing custom workflows and approval processes to streamline operations, integrating third-party applications for enhanced functionality, and building tailored dashboards and reports for better insights and decision-making. Additionally, Salesforce’s AppExchange provides access to a wide range of pre-built solutions that can be easily integrated to further extend the platform’s capabilities.
Codiot Technologies offers a dedicated IT department for your business.
We’re a Digital Financial Marketplace that acts as a one-stop-shop for financial institutions, corporates, and individuals to access an entire spectrum of financial services and products.

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