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Case study · IT services provider

CPQ for a 1,000+ product catalog with SAP in the loop.

A prominent IT service provider automating its sales function across 1,000+ products with extensive customization options and a hierarchical sales team.

Apttus CPQApttus AWASAP integration
The challenge

What wasn't working.

Quote generation was a multi-day manual process. Products carried n-level attributes too complex for a simple catalog, approvals needed to match organizational hierarchy, and SAP integration for order fulfillment was missing entirely.

The build

What we built.

N-level product attributes

Complex configuration support for IT services and solutions.

X-Author for Excel

Large cart management for quotes with hundreds of line items.

Apttus AWA approvals

Multi-level approval workflows aligned with organizational hierarchy.

SAP integration

Real-time connectivity for inventory, pricing, and order fulfillment.

How it works

Why a 1,000-product catalog breaks ordinary quoting.

Most quoting tools assume a tidy product list. An enterprise IT services catalog is not that: a single offer can carry n-level attributes, options nested inside options, and a quote can run to hundreds of line items that all have to price correctly together. At that scale a manual, multi-day quoting process is not slow because people are careless; it is slow because the combinatorics are genuinely hard.

CPQ earns its place by turning that complexity into guided configuration. The rules that decide what can be sold with what, and at what price, live in the system rather than in a senior seller's head, and multi-level approvals follow the real organizational hierarchy, so a discount that needs three sign-offs gets exactly three, no more and no fewer.

The step that makes it real is the ERP connection. A quote that cannot become an order is just a document, so real-time SAP integration for pricing, inventory, and fulfillment is what turns an approved quote into something the business can actually ship and invoice.

Guided quoting: configure and price inside the rules, route approvals up the hierarchy, then hand a clean order to SAP to ship.
The stack

Built with.

Apttus CPQApttus AWAX-AuthorSAP integration
Your turn

Have a system that's holding you back?

Walk us through it. We'll tell you what we'd build, what we'd keep, and what it would take.

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