Unifying marketing, warehouse, and sales teams in one mobile-first system.
A leading eyewear brand needing to coordinate marketing campaigns, warehouse operations, and sales team activity as one connected system.
What wasn't working.
Marketing, warehouse, and sales ran as separate operations with no shared visibility, so leads went stale, inventory levels were guessed at, and field reps had no mobile access to customer data.
What we built.
Native mobile apps
iOS and Android apps giving field teams access to customer data, leads, and orders from anywhere.
Sales force management
Lead tracking and follow-up built into the same system reps already use.
Warehouse integration
Inventory visibility connected in real time to sales and marketing.
Cross-department sync
Marketing, warehouse, and sales activity visible together through Salesforce.
One system for teams that used to work blind to each other.
Marketing generates demand, the warehouse holds the stock, and field sales turns the two into orders, but in most companies these run as three separate operations that only meet in a monthly report. The cost shows up quietly: leads cool while nobody follows up, reps promise stock that is not there, and head office plans on numbers that are already out of date.
Putting field sales on native iOS and Android apps against a shared Salesforce record changes the default. A rep sees the same customer, lead, and order data as the office, captures follow-ups where they happen, and checks real inventory before making a promise. The point is not the app; it is that marketing, warehouse, and sales finally read from one source instead of three.
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