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Case study · Media & entertainment conglomerate

One pipeline view across business units that never agreed before.

Sales CloudPipeline managementMulti-country
The client

A leading media organization operating across multiple countries, publishing news and content across print, digital, and broadcast to diverse global audiences.

The problem

The sales team had no visibility into the pipeline across business units, data management ate into selling time, and customer interactions across channels weren't tracked anywhere central.

What we built
Sketch: large screen with play button, broadcast arcs and small audience circles

Centralized pipeline

A single view of the sales pipeline across teams and geographic markets.

Automated data management

Manual processes automated, freeing sales teams for higher-value work.

Customer interaction tracking

Email, phone, and meeting history tracked in one place.

Analytics and reporting

Real-time data enabling faster, better-informed decisions.

Stack
Salesforce Sales CloudPipeline managementMarketing automation
In their words

Codiot transformed how our entire sales organization works, across multiple business units. Sales tracking, revenue tracking, one view of the truth.

Senior Vice President, media & entertainment conglomerate
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