CodiotStart a project
Media & advertising

Media and advertising software development

Media and advertising software development that gives you one view of the truth: sales, revenue, and campaign data unified across business units into a single platform.

Talk to us
Sketch: large screen with play button, broadcast arcs and small audience circles

What is media and advertising software?

Media and advertising software development builds the sales, revenue, and campaign systems that media companies and agencies use to run multiple business units on one accurate view. Codiot builds and integrates platforms that unify sales tracking and revenue reporting across business units, so leadership stops reconciling conflicting numbers from different systems.
The challenges

Where it usually breaks.

Fragmented sales data across units

Each business unit tracks sales and revenue in its own system, and rolling up a company-wide view means manual reconciliation every reporting period.

Campaign performance blind spots

Campaign data lives in ad platforms, spreadsheets, and a CRM that don't share a common view, making performance reporting slower and less trustworthy than it should be.

Legacy systems across acquisitions

Growth through acquisition often means inheriting several different sales and finance systems that were never designed to work together.

Reporting that lags the business

By the time a unified report is assembled by hand, the numbers it shows are already out of date.

What we build

The systems that fit your domain.

Unified sales and revenue tracking

One system rolling up sales data across business units instead of a manual monthly reconciliation.

Campaign reporting platforms

Campaign and ad performance data unified from multiple platforms into one dashboard.

CRM and finance integrations

Systems connected instead of duplicated, so sales and revenue numbers always reconcile.

Custom reporting dashboards

Real-time visibility for leadership, replacing hand-assembled monthly decks.

Codiot transformed how our entire sales organization works, across multiple business units. Sales tracking, revenue tracking, one view of the truth.

Senior Vice President, media & entertainment conglomerate
FAQ

Common questions, answered plainly.

How much does this kind of platform cost?
It depends on the number of business units and systems involved. We'll give you a firm estimate after mapping your current stack.
Can you integrate systems from different acquisitions?
Yes, that's a common starting point: connecting or consolidating systems inherited through acquisition rather than requiring a single rip-and-replace.
How long does a project like this take?
A focused first release covering your highest-priority business unit typically ships in 12-16 weeks.
Do you work with existing CRM and ad platforms?
Yes, most engagements integrate with your existing CRM and ad platforms rather than replacing them.
Start

Let's talk about media and advertising software.

Tell us what you're building. We'll reply within two business days with an honest take on scope, timeline, and cost.

Start a project